Founded in 1971, VDC specializes in providing technology executives with the market intelligence they need to make critical business decisions with confidence. Our core products and services consist of a large portfolio of syndicated research reports, custom research and consulting engagements, and tactical marketing support services. The firm is organized around six practices, each with its own focused coverage areas and each staffed by a dedicated team of seasoned analysts and consultants with deep domain expertise. Our clients include many of the worlds largest technology companies, most of the share leaders and innovators in the markets we cover, and a select group of some of the most successful technology investors. These companies rely upon our research and guidance as a critical part of the most important decisions they make regarding their product, market, channel and corporate development strategies.

The firms core strategy and an important source of the value we deliver to our clients - is built around a keen understanding that all markets are collections of smaller market segments, and that successful strategies are segment specific. As a result, we provide our clients with market research, analysis, and insight that is highly segmented, and as a result extremely actionable. We believe that market intelligence that provides a high level overview of a market without deep segmentation and analysis can be interesting, but is of little value to individuals in senior operating roles or charged with significant investment decisions.

Over the course of our forty year history, VDC has developed a number of highly differentiated approaches to serving its clients. Our Founding Sponsorship program gives clients with the ability do obtain many benefits of a custom research engagement at a fraction of the price. The operating experience of our professional staff allows them to understand and deeply empathize with clients unique and complex challenges in ways that other analysts and consultants cannot. And our willingness to openly share our tools, processes and assumptions with our clients provides them with an unusual level of confidence in our insights and recommendations.

The firm takes a long-term view of client relationship development. Most relationships begin with an investment in our syndicated research. Over time, this investment grows, and increasingly senior executives within the organization come to view us as an invaluable partner, calling upon us to advise them through ongoing informal interaction and more formal consulting engagements - on their most important decisions related to product, market, channel and corporate development. We are proud to enjoy multi-year relationships with many c-level executives at the share leaders and innovators within our covered markets.

Please contact us to learn more about how VDC can help your company better understand its markets, identify new opportunities, and formulate strategies that drive revenue growth, margin gains, and increased market share.

VDC Research Group, Inc.
679 Worcester Road, Suite 2
Natick, MA 01760
508-653-9000
info@vdcresearch.com

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