Testimonials
“VDC’s syndicated reports help maintain our competitive edge, drive our global strategy and keep abreast of market trends; and the custom projects we’ve completed together guide our tactical sales & marketing efforts.”
—Global Marketing Manager, OEM Solutions
Testimonials
"We rely on VDC for in depth and accurate rugged mobile computer market analysis. The access to their analysts and timely support make their services invaluable to us."
—Vice President of Marketing
Testimonials
“Whether syndicated or custom, VDC’s research and insight has helped shape our barcode and rugged mobile computing strategies for the last 12 years.”
—Director of Strategic Marketing
Testimonials
"VDC Research Group's analysts are not only domain experts, but also creative thinkers that advise us on our strategic directions in the embedded systems market."
—Director of Marketing
Testimonials
"We rely on VDC not only for their unmatched coverage of the enterprise mobility market but also for the access to and interaction with their analyst team."
—Director, Market Intelligence
Testimonials
"Market research from VDC has been instrumental in many of our key marketing decisions, helping us identify and capitalize on significant new opportunities"
—Director of Technical Marketing
Testimonials
"VDC's research and analysis on the embedded software market offers key market insights that are critical to National Instruments for our planning and market opportunity analysis."
—Vice President of Product Marketing for Software
Testimonials
"Wind River relies on VDC's embedded market research and industry analysts to offer actionable data and analysis for the company's strategic planning and opportunity analysis."
—Senior Director
Consulting — The Benfits of Our Unique Approach
The VDC approach to research-based consulting has been continuously refined through our work helping an enormous diversity of technology companies address a wide array of product, market, channel and corporate development challenges and opportunities. Our approach to consulting engagements is highly differentiated from the approach of our peers, and provides our clients with a unique set of important benefits. The five key elements of our approach are applied with the highest level of skill, delivered only by the most expert, experienced teams of analysts, consultants and advisors.
The Benefit: Accurate Quantitative Market Analysis | |
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The VDC ApproachOn average, we ensure that suppliers representing 85% of any market engage in our data collection process. We diligently compare supplier shipment data to user/OEM consumption data, to channel flow-through data, as part of a three-tier data validation framework that ensures accurate market analysis. |
How We're DifferentOur insistence upon accuracy makes us unwilling to rely upon suppliers' "dog and pony shows", secondary sources of information, or modeling-driven approaches to developing our data sets. |
The Benefit: Segment Specific Answers to Segment Specific Questions | |
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The VDC ApproachWe recognize that all technology markets are collections of numerous segments, each of which has unique characteristics and requirements, and we emphasize and apply highly specific market segmentations and definitions to all of our engagements. We pursuse multi-layer segmentations - for example by technology, then geography, then vertical or installation environment - to identify opportunities and develop meaningful, actionable insights. |
How We're DifferentOur goal is to help clients identify, define, and prioritize specific market requirements and opportunities, not just provide an overview or high-level market snapshot. We focus on delivering actionable output and insights, not "interesting" information. |
The Benefit: Hear the Fresh Voice of The Customer or Partner | |
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The VDC ApproachAll of our engagements include direct-contact, 1-on-1 primary research exchanges. We ensure we obtain input from a range of customers who collectively provide an accurate representation of the market and its key segments. We engage with individuals repreenting multiple departments and levels within user and channel organizations. |
How We're DifferentVDC emphasizes the value of unique, proprietary data collection derived directly from the specifiers, buyers, integrators and users of the technologies that we cover. We reject reliance upon the input of other market observers or the use of undocumented sources. |
The Benefit: Market Intelligence Tools That Clients Trust and Use | |
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The VDC ApproachOur teams collborate with clients on every major milestone and deliverable to ensure they have complete confidence in our tools and methods. Confidence in our tools and methods — derived from our transparent process - produces confidence in our insights and recommendations. |
How We're DifferentVDC is committed to employing a glass pipeline approach to ourwork — with clients receiving unfettered access to our tools and frequent updates on our progress. We favor this approach over a "black box" approach that produces results without explanation or insight into how they were derived. |
The Benefit: Expert Advice From Expert Advisors and Consultants | |
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The VDC ApproachVDC senior managers and Directors have operating experience in technology businesses — as product managers, directors and executives. VDC analysts mix technical and marketing experience — including multiple engineering disciplines. |
How We're DifferentVDC Research teams have a wealth of target community line management and executive management experience. This real-world operating experience enables our teams to guide our clients in powerful ways that pure researchers and analysts cannot. |
To learn about how your company can benefit from VDC's unique approach to research-based consulting, please contact:
VDC Research Group, Inc.
679 Worcester Road, Suite 2
Natick, MA 01760 USA
508.653.9000
consulting@vdcresearch.com